Stop guessing.
Start knowing what's true.Anaka runs customer calls, research, and analysis for you, then tells you what to build next — backed by evidence and a confidence score.
Most startups don't fail on build.
They fail on learning.You can ship product faster than ever. The real risk is spending months building the wrong thing because you're relying on instinct, not evidence. It isn't just us saying that:
"Product/market fit is no longer a nice-to-have milestone - it's the only thing that matters when development is nearly free."
Andrew Quan, Startup Advisor"Founders can now build in days what once took months. But speed without discovery is just faster failure."
Melissa Perri, Product Management Author"Too many teams are building features, not solving problems."
Marty Cagan, Silicon Valley Product Group"Positioning isn't guessing — it's customer discovery in disguise."
April Dunford, Author of Obviously Awesome"Vibe coding and AI prototyping make it easier than ever to ship a product - the real challenge is whether you're building the right thing."
Teresa Torres, Product Discovery Expert"Product/market fit is no longer a nice-to-have milestone - it's the only thing that matters when development is nearly free."
Andrew Quan, Startup Advisor"Founders can now build in days what once took months. But speed without discovery is just faster failure."
Melissa Perri, Product Management Author"Too many teams are building features, not solving problems."
Marty Cagan, Silicon Valley Product Group"Positioning isn't guessing — it's customer discovery in disguise."
April Dunford, Author of Obviously Awesome"Vibe coding and AI prototyping make it easier than ever to ship a product - the real challenge is whether you're building the right thing."
Teresa Torres, Product Discovery ExpertAnaka acts like a proactive researcher on your team. You don't design interview guides or chase notes. Anaka drives the work.
Interviews, run end to end
Anaka recruits the right participants, runs the voice calls, and transcribes and synthesises them live — handing back structured findings without you writing a script or taking a single note.
Research that builds a worldview
Anaka is constantly building a worldview of your company and product in your marketplace, tracking competitors, customer trends and more. This compounds across every project, keeping research fresh.
Guidance that comes to you
Anaka plans the work using DiscoveryOS then tells you where risk sits, what to validate next, and the moment you're ready to decide.
Hire Anaka and the discovery loop runs itself — six moves from a fuzzy idea to a recommendation you can act on, with a confidence score attached.
Anaka interviews you to map the decision, the bets and the assumptions — building a Discovery Ontology.
Autonomous desk research maps your market, competitors and secondary signals into structured evidence.
AI-led voice sessions with real participants, transcribed and synthesised live as they happen.
Every signal becomes scored evidence, linked to the bets that actually move your decision.
Anaka is constantly reviewing the project. She adapts to what is learnt, and shares updates and recommendations with you to keep you in the loop.
Once confidence reaches the desired level, Anaka presents the evidence that validates or invalidates your bets and assumptions — and you make your decision with conviction.
DiscoveryOS is Anaka's proprietary system that delivers a consistent, employee experience on every project.
An OS that empowers Anaka
to be your discovery partner.
Every project runs on the same proprietary foundation. No prompting, no configuration, no variance. The system knows what great discovery looks like — and it never deviates.
Knowledge that compounds
— project after project.
Each project adds to everything Anaka already knows about your product, market, competitors, customers and ICP — and tracks changes over time so you see the story, not just the output. And with every new project confidence starts higher and decisions come faster.
Hiring Anaka allows you to get fast validation on your ideas without the need for internal hires or expensive external Agencies.
Project
Hire Anaka to support you with a scoped research project within a two week sprint.
- A live scoping call
- Single discovery loop
- Project planning & management
- Market research
- 10 Interviews
- Progress updates by email
- Project dashboard
Option to convert single project into regular sprints
Employee
Hire Anaka full-time to support you and your team with continuous discovery.
- Fully integrated
- Concurrent discovery projects
- Shared calendar
- Ongoing research
- Project planning & management
- Autonomous & Copilot Interviews
- Progress updates on demand
- Direct messaging via WhatsApp or Slack
- Project dashboard
- Insights Cloud
Anaka joins your team, analyses transcripts and product analytics to generate insights and suggest new projects.
Ready to stop guessing?
Teams from seed to Series A are already working with Anaka. We're opening up access in waves — add your details and Anaka will be in touch.